Why 88?

In the common Chinese blessing, “Gong Xi Fa Cai”, the third character, “Fa,” means “growing bigger” or “growing more bountiful” in English. When spoken, the word has a similar sound to the Chinese word for the number eight, “Ba,” which has special significance as a lucky number in all Chinese cultures and dialects. With thousands of Chinese cultures and dialects in the world, this is one of few traditions consistent across them all.

“Fa” is also our wish to all of our customers—our wish that every day of every year is more bountiful than the one before.